This College and University Marketing website by Armstrong|Shank Marketing, Advertising, and Public Relations
Here's an experiment: Pull out your secret collection of sample viewbooks from other schools and flip through them. Do you see much difference in feel and presentation? Most of them look the same: photographs of students sitting on grass, students sitting at computers, students sitting with instructors, students sitting in dorm rooms ... nothing much to distinguish one school from the next.
Read the copy. Does it present a compelling image of each school's living, breathing personality or does it convey dry information that could fit one school as well as another?
Now ask yourself this: When your viewbook goes out to a potential student, when it gets added to the pile, what will make it stand out?
Stand out from the crowd
Armstrong|Shank can help you determine what's distinctive about your school, then bring this quality to life in your advertising and image materials. (Our exclusive InSite Report© research system can help us make this determination.)
Demand their attention
Getting—and keeping—the attention of potential students requires on-target, highly advertising. We'll create individualized materials that represent the true essence of your college or university. Whether broadcasting one radio spot to fill a class or creating an entire image campaign to improve your overall market standing, no job is too large or small.
We create viewbooks, radio, television, ads and image campaigns that speak the language of the students you hope to attract. Whether you need to increase enrollment for traditional undergraduate or adult programs, we can help you with advertising that produces measurable results. We call our system Marketing U. It's worked remarkably well for other schools, and it can work for you.
Give us a call right now at (316) 522-3000 to discuss Marketing U.
Armstrong|Shank
Marketing, Advertising and Public Relations
Serious Creativity Since 1981
Wichita Office
P.O. Box 16719 • Wichita, Kansas 67216
p: 316.522.3000 • f: 316.522.2827
e: susan@armstrongshank.com
Oklahoma City Office
1000 W. Wilshire • Oklahoma City, OK 73116
Phone: 405.286.5655 • Fax: 405.842.6259
e: sherry@armstrongshank.com
Take a look at some samples here.