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This College and University Marketing website by Armstrong|Shank Marketing, Advertising, and Public Relations |
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New tools for a new era Whether we like it or not, higher education has entered an age of stiff competition. Online colleges are cropping up. New nontraditional student profiles are emerging, and new programs are arising to meet the needs of the professional workforce. Enrollment numbers that used to be virtually guaranteed are no longer certain. It's only natural that more aggressive marketing strategies are coming into use among colleges and universitiesstrategies that have been proven effective in the success of other types of businesses. The tactics are sound: find the unique selling proposition of your "product," then advertise it in a compelling way to the target audience. Why come to Armstrong|Shank? Simply put, we understand today's college students. What they want, what they're looking for in a school, and most importantly, how to get them there. Unlike many specialists in college marketing, we're a full-service agency backed by 20 years of business marketing experience. Experience that we use to create an impact that is unforgettable. The process usually begins with research. Give us a call right now at (316) 522-3000 to discuss Marketing U.
Wichita Office Take a look at some samples here.
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