This College and University Marketing website by Armstrong|Shank Marketing, Advertising, and Public Relations
When Friends University's 1997 fall enrollment figures showed virtually zero improvement over those of 1996, Armstrong|Shank was hired to create a new image campaign that would heighten community awareness of this small, private University.
The Friends University Insite Report© exposed an intimate student/instructor dynamic, a setting of small classes, a remarkable degree of follow-up in helping students establish—and prosper in—rewarding professions, and a culture that allowed students to participate in a large number of extracurricular activities. The entire image campaign budget was devoted to the production and placement of television commercials for maximum community impact. Click to see a sample commercial.
Armstrong|Shank was soon enlisted to produce print and radio advertising for many of the university's non-traditional degree completion programs. Click to see print samples or to hear radio samples.
How well did it work? In 1998, Friends University's fall enrollment figures jumped by 11%. Enrollment jumped another 7% in 1999.
If you want measurable results from your marketing efforts, call Armstrong|Shank at (316) 522-3000 to discuss Marketing U.
Armstrong|Shank
Marketing, Advertising and Public Relations
Serious Creativity Since 1981
Wichita Office
P.O. Box 16719 • Wichita, Kansas 67216
p: 316.522.3000 • f: 316.522.2827
e: susan@armstrongshank.com
Oklahoma City Office
1000 W. Wilshire • Oklahoma City, OK 73116
Phone: 405.286.5655 • Fax: 405.842.6259
e: sherry@armstrongshank.com
Take a look at some samples here.